Beauty & Wellness · London, United Kingdom
SmileHubb
A premium brand site for a London teeth whitening studio that offers treatments, memberships, a professional training academy and an online shop — several very different customer journeys under one roof.
SmileHubb homepage with an elegant dark-and-gold layout for professional teeth whitening services in London
- Industry
- Beauty & Aesthetics
- Services
- Website design & development · Wix development · Online store · Booking experience · Membership area
- Technology
- Wix · Wix Stores
The brief and the experience.
A premium brand site for a London teeth whitening studio that offers treatments, memberships, a professional training academy and an online shop — several very different customer journeys under one roof.
SmileHubb needed one website to serve four audiences: clients booking treatments, members managing their care, professionals enrolling in CPD-accredited training, and shoppers browsing products. Each journey needed its own clear path without crowding the brand's dark, luxurious identity.
We structured the site around four distinct journeys with dedicated navigation and landing experiences, paired with a rich dark visual treatment, gold accents and editorial typography that match the studio's in-person experience.
The Challenge
Where we started.
SmileHubb needed one website to serve four audiences: clients booking treatments, members managing their care, professionals enrolling in CPD-accredited training, and shoppers browsing products. Each journey needed its own clear path without crowding the brand's dark, luxurious identity.
Our Approach
What we built.
We structured the site around four distinct journeys with dedicated navigation and landing experiences, paired with a rich dark visual treatment, gold accents and editorial typography that match the studio's in-person experience.